Hi, I'm Tony.

Values

Below are a number of guiding principles that have formed over the years. These principles establish the values of my work and help me make decisions that uphold the integrity of those values. The list is not complete and it will likely grow and change as I grow and change.

“These principles establish the values of my work and help me make decisions that uphold the integrity of those values.”

Start with why. Invest time and effort in understanding why you are doing something. Make sure you understand what the root cause is and that you can clearly articulate the core of the issue. Do not waste time solving the wrong problem.

Put people first. People are at the center of everything you do. The products, services, systems, and experiences you build should address the core needs of those who experience a problem. Do not design for your own motives. Use empathy to understand and connect with the people you are designing for — and working with.

Do no harm. It is your job to protect people and create positive experiences. Do not mislead or trick people into doing something they do not want to do. The world is filled with complexity, ambiguity and plenty of anguish — make it a goal not to add to it.

Learn and grow. There are endless opportunities to learn something new every day — big and small. It is part of life. Ask questions instead of making assumptions about why things are the way they are. Be humble. Make mistakes. Be comfortable in the uncomfortable.

Find purpose. Every company needs money to exist but making money should not be the purpose of its existence. Find a place where you can do at least some kind of positive, genuine difference.